STYLE GUIDES

A sampling of style guide production

Bouffants & Broken Hearts

As the Associate Creative Director for Jewel Branding, I was often tasked with designing style guides. The sales team wanted to create a style guide for Bouffants & Broken Hearts to take our client from artist to consumer brand.  We collaborated to come up with the words to describe the essence of the brand.  From there, I picked a color palette and key icons based on the artist's signature designs.  

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Once our team agreed on the overall vision for the guide, I got to work creating assets to show the brand's visual identity and application.  This included logo clearance, typography, key icons, patterns, color palette, and consumer packaging such as a hang tag, woven tag, belly band and gift box.
Scroll down to see the guide in its entirety.

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Visual Identity

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Application

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Rachael Hale

I executed the creative for the Rachael Hale brand during my role at Jewel.  The brand publishes two style guides a year.  Our first for 2022 was titled, "Let's Go!" It encapsulated a fun, sporty, 90's trend vibe while keeping to the adorable and humorous essence of the brand. I also created graphics featured in the guide that have been licensed by major retailers.

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The guide always includes application of the patterns and graphics with mockups on products. Below is a sampling of the application.

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Sampling of some core patterns and graphics that I created for this guide.

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